The Web Content Editor manages content for the Pastelle Music website and coordinates all aspects of Pastelle Music’s online presence. In addition, ensures that website content is accurate, up-to-date, and reflects a consistent Pastelle Music voice. This role will collaborate with the technical team in order to maintain and revise website functionality; troubleshoot user interface problems; and improve user experiences. The Web Content Editor will be a part of the Pastelle Music Marketing and Public Engagement department and will work in remote or out of Pastelle Music HQ offices in Manno, Switzerland.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Identify new content needs based upon community and stakeholder input.
Write and/or acquire, edit, and proofread Pastelle Music’ site content.
Manage a schedule of content updates, and overseeing publication of content to the website.
Identify and support social media strategies necessary to promote Pastelle Music’s online resources to a broad set of audiences.
Plan, produce, and manage content for Pastelle Music’s website, including information about Pastelle Music’s activity, global media resources and opportunities, and community resources.
Develop and revise website content – text, images, multimedia, calendar, blog, etc. – using a Content Management System interface (through Drupal).
Consider SEO (search engine optimization) in content delivery approaches.
Source images, artwork, multimedia, photographs and other supporting content.
Develop social media strategies that support promotion of key Pastelle Music online content to broad audiences.
Ensure a consistent Pastelle Music’s voice and accurate, up-to-date information throughout the website.
Develop and manage a schedule of web content updates/additions from assignment/writing to editing to posting on website, including liaising with other internal departments and community partners.
Interface with technical team to maintain and revise website functionality.
Track, report and assess website use metrics to support improved website and social media content delivery strategies.
Follow department and Pastelle Music policy and procedures.
REQUIRED: EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
Bachelor’s degree in Journalism, English, Technical Writing, Communication, Marketing or related field. Equivalent education and experience may be considered.
Three (3) or more years of experience writing, editing, and managing web content.
Experience working within web content management systems.
Highly effective writing and editing skills, including an understanding of writing for the Web and SEO (search engine optimization), in order to provide consistent and articulate web presence for Pastelle Music.
Interpersonal skills to effectively collaborate with other content contributors.
Experience using organizational and time-management skills to collate materials from multiple sources and produce web content within specified deadlines.
Ability to balance self-directed work, while being an effective member of an interdisciplinary team.
Ability to write and edit information for a general audience
Basic knowledge of HTML / CSS to input content into web editing software.
Knowledge of key social media platforms (Twitter, Flickr, blogs, Facebook, LinkedIn) and impact on web presence.
Knowledge of web analytics software.
PREFERRED EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS
Familiarity with Drupal.
Expertise in CMS content development.
Education / experience in the area of music / media.
Experience developing / managing the development of websites that are known for visually appealing and usable interfaces.
Experience managing web projects.
Please submit your cover letter, CV and two examples of recently written articles/blog posts mentioning the subject: ‘Web Content Editor’ to: